The perfumes issued by Jovoy the newly re-established house founded by Blanche Arvoy in 1923 and now revived by François Henin, Henri de Pierrefeu, and Marie-Laure de Rodellec (see also post on the "patrimony movement" in French perfumery) pose the interesting question, to us, of the significance of the name and concept behind a perfume in their influence over the composition of the fragrance and the communication of its personality to the wearer. If a perfume is art, then it is about the attempt to establish a bridge of communication between two imaginations, two universes, those of the creator(s) and the wearer(s). Perfumes named with non-particular names, but rather with names denoting the whole group or family of perfumes might well be in danger of blunting precise images, precise sensations. It is very difficult to assess how much a name influences our perception of a perfume without doing psychological tests about olfactory creation and perception and expectations. Perfumes might very well be inevitably linked to stories and names as the other halves of themselves, which includes the shape of the bottle, another story told with different materials...